# Best practices

# Best practices

Frak works best when customers are nudged to share at the right moment, with a reward worth talking about. None of this is complicated. Here's what makes the biggest difference.

## Ask at the moment of excitement

The single best place to ask for a share is **right after checkout**, when your customer is happiest. Lead with the post-purchase card, then add the others:

- **Post-purchase card**: shown straight after an order. This converts best, so set it up first.
- **Share button on product pages**: lets customers share something specific they love.
- **Welcome banner**: greets visitors who arrive from a friend's link, so they feel recognized.
**Tip:** The strongest results come from using **more than one** of these together. Each touchpoint catches customers in a different mood.

## Bring in your existing customers

Your email list is full of people who already like you. Drop your **newsletter sharing link** into a campaign email: one click opens your store with the sharing window ready and your rewards pre-filled. It's the fastest way to kick off a campaign on day one.

## Set rewards worth sharing

- **Reward both sides.** A little reward for the friend who buys makes the link far more clickable. Frak suggests an **80/20 split** in the ambassador's favor, one tap to apply.
- **Make it meaningful.** A reward big enough to mention ("get €6") travels further than a token amount.
- **Match the reward to the goal.** Reward purchases for sales, sign-ups for leads. Pick the one goal that matters most for this campaign.

## Keep the momentum going

- **Stay funded.** Campaigns pause when the budget runs dry. Keep a buffer so sharing never stops mid-stream. [Add funds](/guides/dashboard/configure/funds/).
- **Re-engage your members.** Send an occasional [push notification](/guides/campaigns/push/) to announce a new campaign or product. The customers who already shared are your best ambassadors.
- **Get discovered.** List your brand in the **Frak Explorer** so app users can find and share you. [Customize your listing](/guides/dashboard/configure/explorer/).

## Watch what works

Open [Track performance](/guides/campaigns/performance/) to see which campaigns and placements drive the most shares and sales, then double down on the winners.

[Customize appearance](/guides/dashboard/configure/explorer/)
  [Create a campaign](/guides/campaigns/create/)