# Create a campaign

# Create a campaign

A campaign decides what your customers earn for sharing your store, and what action pays out. Setup is a short guided wizard, and you can **Save as draft** at any point and come back later.
**Before you start:** Make sure your store is [registered](/guides/dashboard/register/) and your [reward budget is funded](/guides/dashboard/configure/funds/). A campaign can only pay out once there's money in the budget.

## The wizard, step by step

1. **Campaign basics.** Give the campaign a title (only you see it) and pick the **merchant** it belongs to. You can keep your store's default reward currency, which is recommended, or choose another.

2. **Goal.** Pick the one action that triggers rewards:
   - **Sales**: reward purchases. The most popular choice for shops.
   - **Traffic**: reward visits to your site or app.
   - **Registration**: reward sign-ups and qualified leads.

3. **Territory & categories.** Choose the countries where your campaign runs. (Special advertising categories like credit or housing aren't supported yet, so you can move on.)

4. **Budget & schedule.** Set how much to spend and when. Pick a budget **period** (one global pot, or daily, weekly, monthly) and a **cap**. Then choose to start immediately, on a date, or over a fixed window. With no end date, the campaign simply runs until the budget is used up.

5. **Reward setup.** Decide how much customers earn and how it's calculated:
   - **Fixed amount**: the same reward per sale.
   - **% of basket**: the reward scales with order value.
   - **Tiered**: bigger baskets earn bigger rewards.

   You split the reward between the **ambassador** (your customer who shares) and the **referee** (the friend who buys). Frak suggests an 80/20 split in the ambassador's favor, one tap with **Apply reco**.

6. **Review & publish.** The last screen shows everything read-only so you can check it over. When it looks right, click **Publish**.
**What Frak costs:** Frak takes a **20% commission** on the campaign budget. The other 80% goes straight to your customers as rewards. You only ever pay out on real, confirmed actions.

## You published, what happens next

Your campaign goes live right away, and the Frak ambassador community gets a notification that you've launched, so sharing can start immediately. For the best results, give people somewhere to share from:

[Add a share button](/developers/components/share-button/)
  [Show a post-purchase card](/developers/components/post-purchase/)
  [Email your customers](/guides/dashboard/configure/edit/)
**Next step:** Once it's running, [track its performance](/guides/campaigns/performance/) to see shares, sales, and your real cost per result.