# Track performance

# Track performance

Once a campaign is live, the **Campaigns** area shows exactly how it's doing: who's sharing, what's selling, and what each result actually costs you. No spreadsheets, it updates on its own.
**Two views:** **Data overview** gives you the big picture across all campaigns. The **List** lets you open any single campaign for the full detail.

## The big picture

The **Data overview** opens with the numbers that matter most:

- **Ambassadors**: customers who shared your store.
- **Shares**: how many times your store was shared.
- **Generated revenue**: sales that came from those shares.
- **Sharing rate**: how many people who saw the prompt actually shared.
- **Avg. CPA**: your average cost per result.

Below that you'll find a **sharing funnel** (from "share prompt seen" all the way to "converted"), **purchases generated** over time, a **projected revenue** trend, where shares come from (site vs the Frak app, mobile vs desktop), and your **top campaigns**.

## Your campaign list

The **List** shows every campaign with its **status** (Active, Paused, Draft, Ended, or Archived) and key figures side by side: sharing rate, rewards paid, click-through rate, revenue, and budget spent.

From the menu on each row you can **open performance**, **view parameters**, **edit**, **pause**, **resume**, **archive**, or **delete**. You can also select several at once to pause or archive them together.

## Inside a single campaign

Open a campaign for the full story, organized in three tabs:

- **Funnel & ROI**: the conversion funnel plus your return on investment.
- **Ambassadors**: who's driving results, with a **top ambassadors** leaderboard (shares, sales, revenue, and what they earned).
- **Configuration**: the campaign's settings, read-only.

You'll also see a **cost breakdown** (how each reward splits between the ambassador, the referee, and Frak) and headline stats like the share of active ambassadors and how many referred friends converted.
**How it compares to paid ads:** Each campaign shows an **economic value** panel that compares your spend to the equivalent cost on Meta, so you can see how much cheaper word-of-mouth is, alongside the revenue and average basket value it brought in.

## Export your data

Need the raw numbers for your own reports? Use **Export** to download them.

[Send a push notification](/guides/campaigns/push/)