Glossary
Section titled “Glossary”A quick guide to the words you’ll see across Frak’s referral program. Most of them describe everyday ideas: a store, a customer who shares, the friend who buys.
Recommendation Economy
Section titled “Recommendation Economy”Frak’s category: turning word-of-mouth into a measurable, performance-based acquisition channel, the way the Creator Economy made influence visible and payable.
Merchant
Section titled “Merchant”Your store on Frak: a website or domain where you run campaigns. You can manage several merchants from one account. Register your site.
Ambassador
Section titled “Ambassador”A customer who shares your store with friends. When their share leads to a sale (or another action you chose), they earn a reward. Ambassadors are sometimes called referrers.
Referee / friend
Section titled “Referee / friend”The friend who arrives through an ambassador’s link and buys. Referees can earn a reward too, which is a great reason to click.
Campaign
Section titled “Campaign”A set of rules for what customers earn and what triggers it. You choose a goal (sales, traffic, or registrations), a budget, and the rewards. Create a campaign.
Reward budget
Section titled “Reward budget”The pot your campaigns pay rewards from. You top it up by card, and Frak only spends it on real, confirmed actions. Add funds.
Reward model
Section titled “Reward model”How a reward is calculated: a fixed amount, a percentage of the basket, or tiered (bigger baskets earn more). You set this when you create a campaign.
CPA (cost per action)
Section titled “CPA (cost per action)”What you pay for one confirmed result, like a sale. Frak shows your average CPA so you can see your real cost, and how it compares to paid ads.
Members
Section titled “Members”The customers who joined by sharing your store. You can filter them into groups and reach out. Send push notifications.
Push notification
Section titled “Push notification”A short message you can send to your members’ phones, for example to announce a new campaign or product.
Explorer
Section titled “Explorer”A directory in the Frak app where users discover stores worth sharing. Listing your brand there is optional. Customize how you appear.
Frak wallet
Section titled “Frak wallet”A free account in the Frak app, secured by fingerprint or face unlock instead of a password. You use one to manage your store, and your customers use one to collect and withdraw their rewards to a bank account.
Reward states
Section titled “Reward states”Every reward moves through three states: awaiting validation (the order isn’t confirmed yet), to collect (the sale is confirmed and the money is ready), and cancelled (the order was refunded, so the reward is voided). See what your customers see.
Domain verification
Section titled “Domain verification”A one-time check that proves a domain is yours, done by adding a small DNS record. It’s part of registering your site. How it works.