Track performance
Section titled “Track performance”Once a campaign is live, the Campaigns area shows exactly how it’s doing: who’s sharing, what’s selling, and what each result actually costs you. No spreadsheets, it updates on its own.
The big picture
Section titled “The big picture”The Data overview opens with the numbers that matter most:
- Ambassadors: customers who shared your store.
- Shares: how many times your store was shared.
- Generated revenue: sales that came from those shares.
- Sharing rate: how many people who saw the prompt actually shared.
- Avg. CPA: your average cost per result.
Below that you’ll find a sharing funnel (from “share prompt seen” all the way to “converted”), purchases generated over time, a projected revenue trend, where shares come from (site vs the Frak app, mobile vs desktop), and your top campaigns.
Your campaign list
Section titled “Your campaign list”The List shows every campaign with its status (Active, Paused, Draft, Ended, or Archived) and key figures side by side: sharing rate, rewards paid, click-through rate, revenue, and budget spent.
From the menu on each row you can open performance, view parameters, edit, pause, resume, archive, or delete. You can also select several at once to pause or archive them together.
Inside a single campaign
Section titled “Inside a single campaign”Open a campaign for the full story, organized in three tabs:
- Funnel & ROI: the conversion funnel plus your return on investment.
- Ambassadors: who’s driving results, with a top ambassadors leaderboard (shares, sales, revenue, and what they earned).
- Configuration: the campaign’s settings, read-only.
You’ll also see a cost breakdown (how each reward splits between the ambassador, the referee, and Frak) and headline stats like the share of active ambassadors and how many referred friends converted.
Export your data
Section titled “Export your data”Need the raw numbers for your own reports? Use Export to download them.