Create a campaign

A campaign decides what your customers earn for sharing your store, and what action pays out. Setup is a short guided wizard, and you can Save as draft at any point and come back later.

Before you start

Make sure your store is registered and your reward budget is funded. A campaign can only pay out once there’s money in the budget.

The wizard, step by step

1. Campaign basics. Give the campaign a title (only you see it) and pick the merchant it belongs to. You can keep your store’s default reward currency, which is recommended, or choose another.

2. Goal. Pick the one action that triggers rewards:

   • Sales: reward purchases. The most popular choice for shops.
   • Traffic: reward visits to your site or app.
   • Registration: reward sign-ups and qualified leads.

3. Territory & categories. Choose the countries where your campaign runs. (Special advertising categories like credit or housing aren’t supported yet, so you can move on.)

4. Budget & schedule. Set how much to spend and when. Pick a budget period (one global pot, or daily, weekly, monthly) and a cap. Then choose to start immediately, on a date, or over a fixed window. With no end date, the campaign simply runs until the budget is used up.

5. Reward setup. Decide how much customers earn and how it’s calculated:

   • Fixed amount: the same reward per sale.
   • % of basket: the reward scales with order value.
   • Tiered: bigger baskets earn bigger rewards.

   You split the reward between the ambassador (your customer who shares) and the referee (the friend who buys). Frak suggests an 80/20 split in the ambassador’s favor, one tap with Apply reco.

6. Review & publish. The last screen shows everything read-only so you can check it over. When it looks right, click Publish.

What Frak costs

Frak takes a 20% commission on the campaign budget. The other 80% goes straight to your customers as rewards. You only ever pay out on real, confirmed actions.

You published, what happens next

Your campaign goes live right away, and the Frak ambassador community gets a notification that you’ve launched, so sharing can start immediately. For the best results, give people somewhere to share from:

Add a share buttonPut a sharing prompt right on your product pages.

Show a post-purchase cardInvite customers to share right after checkout.

Email your customersDrop your newsletter sharing link into a campaign email.

Next step

Once it’s running, track its performance to see shares, sales, and your real cost per result.