Best practices

Frak works best when customers are nudged to share at the right moment, with a reward worth talking about. None of this is complicated. Here’s what makes the biggest difference.

Ask at the moment of excitement

The single best place to ask for a share is right after checkout, when your customer is happiest. Lead with the post-purchase card, then add the others:

Post-purchase card: shown straight after an order. This converts best, so set it up first.
Share button on product pages: lets customers share something specific they love.
Welcome banner: greets visitors who arrive from a friend’s link, so they feel recognized.

Bring in your existing customers

Your email list is full of people who already like you. Drop your newsletter sharing link into a campaign email: one click opens your store with the sharing window ready and your rewards pre-filled. It’s the fastest way to kick off a campaign on day one.

Reward both sides. A little reward for the friend who buys makes the link far more clickable. Frak suggests an 80/20 split in the ambassador’s favor, one tap to apply.
Make it meaningful. A reward big enough to mention (“get €6”) travels further than a token amount.
Match the reward to the goal. Reward purchases for sales, sign-ups for leads. Pick the one goal that matters most for this campaign.

Keep the momentum going

Stay funded. Campaigns pause when the budget runs dry. Keep a buffer so sharing never stops mid-stream. Add funds.
Re-engage your members. Send an occasional push notification to announce a new campaign or product. The customers who already shared are your best ambassadors.
Get discovered. List your brand in the Frak Explorer so app users can find and share you. Customize your listing.

Watch what works

Open Track performance to see which campaigns and placements drive the most shares and sales, then double down on the winners.

Customize appearanceTune the wording on each share prompt to your brand.

Create a campaignSet your goal, budget, and rewards.